After years of gradual decline, interest in the pricing field is coming back to the spotlightš¦ā¤“ļø
The charts (Google Trends) show it all:
š2004-2013: Interest in Pricing took a hit.Ā
š2014-2019: Gradual recovery below previous levels.
ā ļø2020: The Pandemic is disrupting everything, including Pricing.
š2021-2024: Rapid recovery!
Why this happened?š¤
Post-2013, as the global economy stabilized at lower growth levels, companies began experimenting withĀ their pricing to boost performance. The process was interrupted by the Pandemic only to reboot stronger afterwards. The unprecedented market volatility of recent years has also put more focus on pricing in an effort to minimize losses and gain a competitive edge.
But here's the catch...
A massive 87% of searches are forĀ PriceĀ rather than the best Pricing approach. Only 2% is focused on Pricing as a field, whileĀ AIĀ makes a much bigger impact with 11%.
š” What does this tell us?
Pricing as a discipline is evolving, but weāve lost pace. Now is the time to catch up. With AI playing a bigger role in pricing applications, the future is bright.
It's up to us as pricing enthusiasts & experts to push the field forward. The opportunity is here, but it requires awareness and action!
Interested in learning more about AI-Powered Price Optimization and Strategic Forecasting?
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