Does pricing get the attention it deserves?💡What needs to change to unlock its true power?
👉 Studies show pricing is the bigger profit lever - more than cutting costs or boosting revenue.
👉 Gartner says that AI-powered Price Optimization is the most valuable AI application.
Yet, pricing is often ignored🥺.
Here's what we know:
➡️ 1 pricing expert for every 2,000 employees - far less than sales or marketing (Source: Sales Navigator)
➡️ Only 20% of Fortune 500 companies have pricing teams (Source: 10 Rules of Highly Effective Pricing by Danilo Zatta)
➡️ AI-powered Price Optimization adoption is just 16% - far behind other AI apps in sales & marketing (Source: FutureUP & Valuebizbooster survey)
Why is that?🤔
Because pricing is still a new field and fights for attention to grow.
What’s missing?
✔️ Clear focus
✔️ Strong leadership
✔️ More education
✔️ Tools for all companies
Today, advanced pricing is a luxury for big companies & specialists. Imagine if every company made pricing a core strategy, utilizing AI!🚀
Interested in learning more about AI-Powered Price Optimization and Strategic Forecasting?
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