AIĀ is transforming every business function. It should be a no-brainer that everyone needs to focus on and explore applications in their respective business areas!
Yet only 56% of pricing professionals are leveraging it vs 81% in other roles, like salesĀ and marketing. Even less - 44% - think AI is important or critical.š
What does this mean for pricing?
Pricing is a powerful driver of profitĀ & growth.š But without embracing AI, pricing risks falling behind more AI-driven functions.
Hereās why this matters:
š COMPETITIVE EDGE: First movers in AI-powered pricing gain an instant competitive advantage.
š REVENUE & PROFIT IMPACT: Pricing, Sales, and Marketing people that have adopted AI have already proven its high value & impact ā now itās your turn to catch up.
š LEADERSHIP OPPORTUNITY: Pricing teams that adopt AI now will lead; those who hesitate risk being left behind.
Are you ready to break away from the pack and bring AI-driven innovation to pricing?
šCheck out our full survey results for a deeper dive!š
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