What makes a great Pricing professional?🤔

Our poll results are in and reveal a lot about the most critical pricing skills!

📊 These are the most critical pricing skills ranked, according to our recent poll:

1️⃣ ANALYTICAL SKILLS: 35% - No surprise! Pricing pros are data-driven.

2️⃣ LEADERSHIP: 31% - A close second. This is BIG!

3️⃣ SOFT SKILLS: 22% - Communication & other soft skills gain traction.

4️⃣ AI TOOLS: 11% - Still early, aligning with 16% adoption in a recent survey.

While pricing is a highly analytical field, leadership skills are nearly as valued - this signals a major shift!👍

For decades, pricing professionals have focused on numbers, tools, and methodologies - yet pricing still struggles for influence.

💡 The real challenge? Getting heard.

CMOs and CROs own the narrative, influence decisions, and drive executive buy-in. Pricing leaders? Many remain in the background despite managing the single biggest profit lever.

If we want pricing to gain influence, we must:

✅ Build leadership skills - internally and externally

✅ Evangelize pricing’s strategic impact

✅ Shift from analysis to advocacy

📢 Analytics gets us answers. Leadership gives direction and drives action!

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