Will AI replace Pricing professionals?🤔

Big NO. Here’s why.👇

Let’s think of Formula 1 for a second.🏁🏎️

Cutting-edge cars, massive budgets, high stakes.

But the heroes? The drivers.

Now, would you trust just anyone to race a Formula 1 car?

Absolutely not. No matter the tech, it’s the driver’s skill that wins races.

Same goes for AI in pricing. AI is the car.

Pricing professionals are the drivers.🙌🚀

Here’s what they bring to the race:

🧠 Experience and instinct: Critical for AI model setup

📊 Data selection: Knowing what data to feed the model

🛠️ Decision-making: Using AI’s output as guidance, not gospel

🔄 Monitoring and adjusting: Constantly fine-tuning for better results

🤝 Internal buy-in: Ensuring smooth adoption across teams

Two people using the same AI?

Different results - ranging from failure to massive success.

The secret? AI isn’t deterministic. It’s just a tool. The outcome? That’s all human.

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